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Please for forgive the mess as I restructure my
website. To see more about Wire Jewelry please go to my homepage:
http://www.wirewrapping.net
More Info on Pricing
In an earlier post, I discussed how I go
about pricing my Wire Wrap Jewelry. I should have made it clear that
I was talking about the retail price of my jewelry.
The retail price is the price I charge if
I am selling directly to the customer. Such as when I am selling at
a craft show, a home party, on consignment, or on e-bay.
My pricing is different when I am selling
wholesale.
Using the example from my previous
post on Aug-25-2005 (you can find it in the archives) I had set the retail
price range anywhere from $80 to $100 for the Wire Wrapped Cameo Pendant
in the example. Most likely in the example I would start the retail
price at $100. Then I would give the customer a $20 discount to
close the deal.
When selling wholesale to a boutique, you
have to charge less. You must make it worth while for them to sell
your jewelry in their shop.
I would set the wholesale price for the
pendant in the example at no more than $50. I would tell the
boutique owner that the suggested retail value of the piece is $100.
This gives them room to offer their
customers a deal. They can sell it to their customers at 20% off and
still make $30 themselves.
So you might ask "Why would I want
to sell my Wire Jewelry wholesale when I can make so much more money
selling it retail?"
Well that's going to be the topic of my
next post. I will tell you this though. Selling wholesale to
Boutiques is my favorite and most successful method of selling my
Wire Jewelry.
As always, thanks for your interest,
Ruth Clark
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